21. Glossary of New Terms
Glossary of terms
New Terms in This Lesson
| Term | Definition |
|---|---|
| Acquisition channel | Where your customers find your product |
| Ad Supported | The product is free, but it generates revenue from advertisers |
| Cost-based pricing | The cost to produce the product is the base price and a mark-up is added |
| Dynamic pricing | Price changes reflect changes in supply or demand |
| Freemium | The basic product is free but you can purchase additional features or content |
| Going down the rabbit hole | Spending too much time following research threads that are increasingly distant from the topic you are trying to understand. |
| Go-to-Market Strategy | A detailed plan of actionable items, which describes how you will achieve your product goals, acquire users and deliver value through your product to your target user |
| Influencer | A person or organization who has expert-level knowledge or a wide social reach in your target market |
| PMM | Product Marketing Manager. May also be referred to as "Marketing" |
| Price discrimination | Different users are charged a different price for the same product |
| Product Positioning | Where your product fits in the market for your target audience(s) given the product's value proposition |
| Marketing Message | A concise statement of the value your product delivers to users |
| Organic Channel | Acquisition channel where users find your product on their own |
| Product Positioning | Where your product fits in the market: your target audience, the product's value proposition and how your product is different than other products. |
| SEO (Search Engine Optimization) | Increasing the search engine rankings of a website by optimizing its content and structure |
| Two-sided Marketplace App | An app that connects one type of user with another type of user |
| Value-based Pricing | Price is based on the value the user gets from the product |
| Value Proposition | Benefits that your product delivers to address your target user’s needs. |
| Viral Channel | Acquisition channel where users find us based on recommendations from others |